(Left: Current NBA logo/ Right: Jerry West photo by the late Wen Roberts/ Sportslogo.net)
I’m pretty sure a lot of people think the current NBA logo is perfectly fine just the way it is. They probably say and ask things along the lines of it has been that way for years, why change it? Those are probably the same people who might not know the ideology behind Alan Siegel’s design. Might not know that the identity of the anonymous man dribbling a basketball happens to be Los Angeles Lakers’ legend, Jerry West.
Siegel only used pictures of West when deciding who is going to be the face of the NBA in 1969, using words like symbolic of ““high-level basketball around the world” and “favorite player Oscar Robertson” around the same time Wilt Chamberlin was stacking up scoring titles and Bill Russell was collecting chips and handing Ls to Mr. West himself. The same West that has the only loser’s Finals’ MVP and eight NBA Final loss in nine tries, West didn’t deserve it before or now. I know he helped build a lot of those Laker teams but he won’t make the top three list of former Laker greats, the list is a too long and overfilled with legends like Kareem Abdul Jabber, Magic Johnson, Wilt Chamberlin, Shaquille O’Neil, and Kobe Bryant. That being clarified lets now search for a new NBA logo,